It’s never been easier to start an online store with Shopify. Over half a million ecommerce businesses around the world utilize Shopify, and this number is steadily rising. Why? As a result of Shopify’s good reputation and ease of use.
A successful online business requires more than just the Shopify platform. Brand recognition, customer satisfaction, and exposure in search engines are all aided by a well-designed website, which in turn leads to increased sales.
To help you get the most out of the popular Shopify platform, we’ve compiled a list of seven essential custom web design recommendations.
1. Select a Responsive & Light Theme
Choosing a theme is the first step in creating a Shopify website. There are a lot of free and premium templates available through Shopify. From $100 to more than $180, Shopify’s paid, or premium, templates are available.
There are several options for customizing Shopify themes if you collaborate with a developer partner. It’s still vital to choose the correct theme for your business. The visual foundation of your website is provided by your theme.
2. Improve Product Discovery
Main navigation organized
Even after a site is published, the Shopify CMS enables for continual A/B testing and personalization. Best-selling products or categories might be highlighted in the main navigation.
Ultimately, you don’t want to put every single item on your website front and center. Honor your best-selling item. Too much information delivered at once causes cognitive overload.
Access to search is vital, especially for big product libraries Visitors who know what they want need a search bar easily accessible. Here are some design considerations for implementing search functionality:
- Place the search bar where your customers expect it.
- Search using autocorrect and suggested results.
- Keep the search bar always available on your website.
- These suggestions help users.
3. Don’t Hesitate to Use Apps
Simplifying your site shouldn’t prevent you from using Shopify’s huge app library! Excellent websites leverage accessible tools, such as managing inventory and heatmaps.
Shopify’s app store has free and premium apps in nine categories:
- Reselling goods
- Merchandise Marketing Conversion Fulfillment
- Buying and sending
- Customer services
Each category has subcategories. That is, Shopify’s app store is comprehensive. If your site needs a specific feature, the app store probably provides it.
4. Add Better CTAs
Ensure that your website has enticing call-to-actions. A certain action will be prompted by them. Effective call-to-actions (CTAs) satisfy the needs of the consumer without sacrificing the user’s experience.
Shopify CTAs include social network follow and share buttons, subscription buttons (such as an email address callout), add to cart buttons, buy buttons, and customer review chances.
Many of the conversions stated above will apply to your ecommerce site, but not all of them. It’s time to develop your call-to-action buttons for your Shopify store now that you’ve decided on the correct CTAs.
- First, keep your CTA copy short and sweet.
- Next, make your CTAs visually-impactful.
- Finally, place your CTA in an intuitive location on product pages.
- Prospective customers should not have to hunt for the “Add to Cart” button.
- Place it directly below or next to the product.
- Ultimately, you’ll want to make it as easy as possible for a prospective customer to convert.
5. Improve Images, Resize Them
- High-quality, captivating images are the backbone of great product pages.
- Beautiful imagery captures the emotions.
- Shopify allows marketers to include multiple images on a single product page.
- Take advantage of this by uploading product images at various angles and with various uses.
- Your images help tell the story of your product, and concise, organized, and transparent product information support your imagery.
6. Add Proper Checkout Pages
Make it possible for guests to check in and register. Customers who are in a hurry can benefit from a guest checkout option, while registering allows them to log in again and again.
Customers should never be forced into creating an account before making a transaction. The gravestone of abandoned carts reads, “I was forced to make an account.” The guest checkout option should always be made available to customers.
7. Make Site Faster
Optimizing load speeds on Shopify sites can be difficult due to the weight of the items and graphics. Shopify sites should, however, employ a few best practices to speed up page load times, as they have a negative influence on conversions and page visits.
- Images pack a punch when it comes to website weight.
- However, high-quality product images are essential for great product pages.
- Compressing images is the answer.
- Shopify uses Fastly and Cloudflare to compress and optimize images, removing a great deal of their weight without compromising quality.
- Try to eliminate all accessories besides the essentials.
- Avoid image carousels as they are dead weight.
8. Choose Better Hosting Solution
Every website you’ve ever been to is located on a server. Web hosting is when someone gives your website space on a server. This is usually done by a provider. Web hosting lets people on the internet see the files on your website, such as images, code, audio, etc.
It can be hard to choose a hosting provider. Each ecommerce hosting company has different amounts of data transfers, email accounts, storage space, and other services that you can use each month. How you pay can vary from provider to provider, too (for example, monthly payments versus yearly payments). So, if you want your website to do well, you need to take the time to figure out exactly what you need from a web host.
Following the above suggestions can help you improve the ecommerce store experience overall. Not only will your customers love your website, but it will also directly impact your sales ratio.
Ready to Hire Top Custom Web Design Experts?
Unique Logo Designs is a Shopify development partner with years of expertise creating streamlined, user-friendly, and Google-friendly shopify-based ecommerce stores. A sample of our shopify web development work may be seen in our portfolios.
You can contact us via our online contact form to learn more about our Shopify development services in detail.
Author Bio: Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, plays football, and goes swimming.