Planning to build a functional and user-centered digital product for your business? In this article, we will introduce an important concept in web development and product design: scalability. What is scalability and how do you need to make your digital product fully scalable? Read this article and learn how scaling product can contribute to success!
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What exactly is scalability? A brief definition
If you have a mobile app or a website for your business or online store, then you must be aware of one thing – this digital product is never finished. What do we mean by that? Every digital product should be regularly improved and adjusted to the market needs. For this reason, it is worth introducing new features (or removing the irrelevant ones), constantly analyzing the traffic, conducting user testing. In a nutshell, this is what scalable products are all about.
How can your business improve with scaling your product?
The rule is simple here: if you want to conquer the market and never stay in style behind your competitors, it is essential to scale your digital product, whether it is a mobile app or website. This is the straightforward road to success!
So what tangible results can you gain from scalability? This concept focuses on introducing new technologies, increasing reach, getting to the target audience with your digital product or increasing product reliability.
What is the process of scaling a product?
One of the most important parts of this process is to first discover which elements need to be scalable. Fortunately, there are several well-proven ways to measure this. For example, you can track user activity and engagement (heatmaps are great for this), collect data about site traffic and traffic sources, check bounce rate or exit pages. It is data-driven decisions that deliver the best results, so measure everything you can!
In turn, the process of introducing new features into a scalable digital product should include UX/UI prototyping, during which clickable wireframe prototypes are tested, after which an MVP (Minimum Viable Product) is created, and then the new version is released to the market.
Final thoughts: scaling products
Scaling products is a process that can really bring tangible benefits to your business. There are many elements that contribute to whether a product needs to be scaled – it’s best to trust experienced UX designers and researchers who can tailor your mobile app or website to current market needs.